Position Summary

The Marcom Manager is responsible for developing and executing the hotel’s marketing, branding, and communication strategies to enhance visibility, drive business growth, and strengthen brand positioning. This role manages both online and offline marketing initiatives, public relations, and media communications to ensure consistent and impactful brand messaging.

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Key Responsibilities

1. Marketing & Branding

• Develop and implement annual marketing and communication plans aligned with the hotel’s business goals.
• Manage all promotional activities for rooms, F&B outlets, spa, and banquets.
• Ensure all marketing materials maintain brand consistency as per corporate identity guidelines.
• Liaise with corporate marketing for campaigns, brand compliance, and national initiatives.

2. Digital Marketing

• Oversee hotel’s digital presence including website, SEO, SEM, and social media platforms.
• Create engaging social media content to increase follower engagement and online reputation.
• Manage digital ad campaigns (Google Ads, Meta Ads, etc.) and track performance analytics.
• Monitor online reviews and respond professionally in coordination with relevant departments.

3. Public Relations & Media

• Develop and maintain relationships with media, PR agencies, and influencers.
• Plan and execute press releases, media events, and familiarization (FAM) trips.
• Manage media coverage for key hotel events, launches, and promotions.
• Handle crisis communication and ensure a positive brand image in public platforms.

4. Events & Promotions

• Conceptualize and promote special events, festive promotions, and brand activations.
• Collaborate with the F&B and Banquet teams to design marketing plans for outlets and seasonal offers.
• Coordinate photo and video shoots for hotel marketing collaterals.

5. Reporting & Analysis

• Monitor marketing ROI and campaign effectiveness through analytics and reports.
• Track competitor activities, market trends, and guest feedback to refine strategies.
• Prepare monthly marketing performance reports for management review.

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Qualifications & Skills

• Bachelor’s or Master’s degree in Marketing, Mass Communication, Hospitality Management, or Business Administration.
• Minimum 3–7 years of experience in marketing or public relations, preferably in the hospitality industry.
• Excellent communication and interpersonal skills.
• Strong knowledge of digital marketing tools, content creation, and graphic design coordination.
• Creative thinker with strong project management and organizational skills.
• Proficiency in MS Office; familiarity with Canva, Photoshop, or video editing tools is an advantage.

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Key Competencies

• Strategic Thinking
• Brand Storytelling
• Digital Savviness
• Collaboration & Teamwork
• Result Orientation
• Creativity & Innovation

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Work Environment

• Fast-paced hospitality environment.
• Requires flexibility for events and marketing activities during weekends or holidays as needed.